"Blogging is about genuine stories, not PR releases. Blogging is often the deconstruction of content presented by traditional outlets. Whether as an oppositional voice, or a complementary one, it remains for the most part a manifestation of intertextuality.
Anyone will be able to sign up and give their views, vote in online polls and make their feelings known on any or all of the issues. This is genuine interaction. Anyone can have an opinion.
Blogging is a challenge to journalists, editors, managers, regulators and readers, with bloggers able to take issue with journalists over matters of fact or opinion. Blogging is also (generally) free from advertising and operates outside the laws of intellectual property, since other people's material is commonly copied."
Saturday, 30 August 2008
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